The best looking coupons in the world will only get you so far if you can't measure how well they perform. By combining two types of to the coupon building and distribution features, Spiral Scratch gives businesses the ability to track each offer from creation to conversion. This constant feedback loop allows subscribers to quickly tune offers and apply the learning to other marketing efforts.
Coupontank includes its own email tracking, which provides real time data on the open rates, clicks, and returns for each email blast sent out to a subscriber list. The data is presented in graph form and can be exported for additional analysis. All campaign information for each account is archived so that performance across campaigns can be compared over time.
Google tracking can also be integrated, which gives greater insight into the sales activity that happens after the clicks from any coupon. It is highly recommended that subscribers take advantage of this free tool in order to gain full insight into how consumers are responding to each offer that is created and distributed using Spiral Scratch.
The combination of these two tracking systems completes the circle for Spiral Scratch subscribers. By combining offer creation tools with distribution and data, businesses have everything they need to become more effective direct marketers.